A cornerstone of successful investing is the ability to discover the quality attributes of the companies in which you invest.

As this applies to small-cap investing, one person or a small group of people can have a huge impact on the success of your investment. Kopp Investment Advisors assesses the quality of the people that run the companies in which we invest. This hands-on, bottom-up approach is applied to the Kopp Emerging Growth Private Account strategy.

The assessment of quality in the large cap arena is less personal but equally important. It is critical to the success of a large corporation that a focus on quality permeate the entire organization. The formalized process of a commitment to quality is quantified in a process called Total Quality Management (TQM). Kopp Investment Advisors grades and ranks the companies generally represented in the S&P 500 based on their commitment to quality and applies that discipline to the Kopp Total Quality Management Private Account strategy.

Kopp Investment Advisor's core competency revolves around quality. Kopp believes quality will outlast, outpace and outperform.

8/3/04